Time may pass but it never entirely disappears: as it moves forward things evolve, leaving in their wake tangibles like tradition, heritage and accomplishment. Along these lines, the re-launch of a venerable brand like Alpina sees time moving in both directions at once. Into the past where craftsmanship and dedication first lifted an idea from paper to reality to notoriety, and into the future where a newly positioned sport and lifestyle brand—young at heart and with an attitude born of possibility—has already found a place with those in the know. Those who head their own tribes, create the latest trends, work hard and play harder.